Art house
Art House
UI/UX Design
Visual Identity
Graphic Design
Overview
As part of an educational project, I conceptualized a comprehensive branding strategy and website for Art House, an independent movie theatre specializing in indie and small-budget films. This project included creating a unique visual identity, developing merchandise, and designing a high-fidelity website prototype to reflect the theatre's focus on alternative expression and creativity.
The Problem Space
Problem Statement
An independent movie theatre needed a cohesive, distinctive brand identity and website to attract an engaged audience and clearly communicate its focus on indie and small-budget films.
Observation
Based on the project brief, the theatre was positioned as an alternative cultural space for film and community, with no established brand or digital presence. This created a need for a clear identity system and online experience that could express its values and differentiate it from mainstream cinemas.
Opportunity
Develop a cohesive brand and digital identity that captures the theatre's artsy, independent character and appeals to art-focused and community-oriented viewers. Positioning it as a recognizable destination for indie and small-budget film lovers.
