Cafe plenty
Cafe Plenty
Art Direction | Graphic Design | Marketing | Copywriting
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Photography
Overview
Commissioned by Toronto café and marketplace, Cafe Plenty, (4 locations throughout Toronto) to create a cohesive visual strategy across their in-store and external communications. This included designing posters for outdoor display, menu boards, and fridge/freezer signage - all unified under one visual direction to guide future design assets and maintain brand consistency.
The Problem Statement
Individuals have difficulty with sustainable habit change even when having the understanding and desire for better habits.
The Solution
A simple, easy to use mobile app to guide users to create and maintain customizable morning and night routines. Helping them to establish habits which create a solid foundation to shape their life.
