Depop
Depop
Art Direction | Graphic Design | Copywriting
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Overview
This campaign responds to the D&AD New Blood brief for Depop, celebrating self-expression and circular fashionthrough a bold, collage-inspired aesthetic.
The concept leans into Depop’s DIY, thrifty spirit, with visuals that reflect how users create personal style through mixing, matching, and experimentation.
Rooted in the idea that style is crafted, not copied, the campaign highlights individuality over trends, with playful yet intentional design choices aimed at a Gen Z audience.
The Problem Statement
Individuals have difficulty with sustainable habit change even when having the understanding and desire for better habits.
The Solution
A simple, easy to use mobile app to guide users to create and maintain customizable morning and night routines. Helping them to establish habits which create a solid foundation to shape their life.
