Brand Identity | Hope in Action

The Problem Statement

Individuals have difficulty with sustainable habit change even when having the understanding and desire for better habits.

The Solution

A simple, easy to use mobile app to guide users to create and maintain customizable morning and night routines. Helping them to establish habits which create a solid foundation to shape their life.

Hope in Action Counselling

Creative Direction

Copywriting

Graphic Design

Overview

This project aimed to create the brand identity for a soon-to-be-graduated counsellors' practice. The objective was to reflect her values of being compassionate, supportive, and open-minded, while ensuring her practice stood out in a competitive landscape as being authentic and recognizable.

Hope in action counselling