on running
On Running
Art Direction | Graphic Design | Copywriting
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Overview
his campaign was developed in response to the ON brief for the D&AD New Blood Awards 2025. ON is a Swiss brand known for its precision-engineered performance gear, designed to help people fully immerse themselves in movement and reconnect with their bodies.
The concept centers around sensory immersion - exploring how ON’s apparel and footwear elevate not just performance, but the experience of physical activity. Each poster in the campaign highlights a different type of movement, with visuals and messaging crafted to reflect how ON helps you feel every moment more deeply.
The project was an opportunity to experiment with the intersection of art direction and copywriting, applying these skills to a real-world brief and pushing the boundaries of visual storytelling and brand communication.
The Problem Statement
Individuals have difficulty with sustainable habit change even when having the understanding and desire for better habits.
The Solution
A simple, easy to use mobile app to guide users to create and maintain customizable morning and night routines. Helping them to establish habits which create a solid foundation to shape their life.
